Laurence Gartel, Practice Leader, Consumer Brand Advertising: Laurence Gartel is Practice Leader, Consumer Brand Advertising. He is based in Boca Raton, Florida and also serves as the Director of Marketing at the new DIGITAL MEDIA ARTS COLLEGE (DMAC) in Boca Raton, Florida. Mr. Gartel is a an accomplished digital artist and consumer brand advertising expert who's clients include: The Coca Cola company, The Walt Disney Company, Bristol Myers Squibb, Philip Morris, Commerzbank, Budweiser, Amerivox, Sprint, Roche Pharmaceuticals, Phoenix Suns Basketball Team, Florida Museum of Discovery & Science, Mobil Oil, IBM, Canon USA, Marlboro, SWATCH, Boy Scouts of America, Future Film Festival- Bologna Italy, Absolut Vodka, Ft. Lauderdale International Film Festival, Palm Beach Photography Workshops & Museum, and Gibson Guitars. Gartel is a founding "PIONEER" of the Digital Art movement. Gartel could also be considered the father of the paintbox era (circa 1986), who actually started this technique 10 years prior to any software being written for painting and photo-manipulation. He used digital synthesizers, TVs and then output photographically as a dyesub & Polaroid prints. It was also 10 years before Warhol did his Amiga prints of Deborah Harry. His work has been exhibited at the Museum of Modern Art, Joan Whitney Payson Museum, Long Beach Museum of Art, Princeton Art Museum, PS 1, Norton Museum and in the permanent collections of the Smithsonian Institution's Museum of American History and the Bibliotheque Nationale. His biography for his pioneering efforts is included in "Who's Who," "Who's Who in the East," "Who's Who in America," "Who's Who in American Art," and "Who's Who in the World." Born and raised in New York City, Mr. Gartel had the opportunity to teach Andy Warhol how to use the Amiga Computer, went to School of Visual Arts, with fellow art student, grafitti artist Keith Haring, where he earned his BFA degree majoring in Graphics, and started his electronic career working side by side with Nam June Paik at Media Study/Buffalo in upstate New York. Gartel had many associations with musicians such as Debbie Harry (Blonde) Sid Vicious (Sex Pistols), Stiv Bators (Dead Boys) Johnny Thunders (New York Dolls) Ace Frehley (Kiss) and Wendy O Williams (Plasmatics). Recently, Gartel has created artwork for such Pop Culture stars such as Justin Timberlake and Britney Spears. School of Visual Arts, NYC, NY, BFA Graphics 1977.