CASE STUDIES
Sage
Seniors, their families and care providers lack the education, information and resources to deliver safe and quality home care and as a result many seniors end up in a facility or in a hospital with avoidable extra costs and a poorer quality of life. Sage for Life is committed to providing affordable home care tools to everyone who needs them through national retail chains as well as industry channels including care providers, insurers, pharmaceutical companies, corporate benefits programs and assisted living providers.
Sage for Life's Signature Tag Line “Tools for Embracing Life” is the fundamental value proposition of the brand. Sage for Life provides two types of Home Safety products: Tools For Guided Self-Help (educational videos) and Home Adaptation products (home safety durable goods).
The first 18 minute video “The Senior Friendly Home: Simple Tips For Better Living” has been produced and will be shipping in Fall 2004. A second video will be produced this fall and released in February 2005 and will tie in the first Home Adaptation product. The first home adaptation product is in early design stages. “Sage Pathway Monitor” will be a home care monitoring product released in February 2005 at the same time as the second video.
Sage4Life.com will offer additional information, links to resources and a growing online community of services.
PSA is writing the business plan, conducting market research, conducting business development and providing startup consulting services.
Siliconwood
Siliconwood is developing a new entertainment experience of real fantasy - like Karoake for movies - where players participate in a digital adventure in a virtual theme park. This thrilling new form of entertainment is centered on human interaction, multimedia special effects, positive values and collaborative problem solving. Siliconwood's offering is such a significant leap forward that it is creating a whole new category of fun for ladies and gentlemen + boys and girls of all ages.
Siliconwood combines the best in interactive story telling, great characters, artwork, fashion, music, lore, and consumer digital technology. Properly trained actors and adventure hosts interact with players directly over the Internet. Computers draw the 3D fantasy and characters, but players and actors provide the voices and control their decisions. The result is the most intense and unpredictable entertainment experience in the world.
PSA is writing the business plan, conducting market research, conducting business development and providing startup consulting services.
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